THE COST TO CLOSE
How to Prepare for a Successful Open House
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Open houses are one of the best ways to meet active buyers—many of whom may not have an agent yet. If you're looking to grow your business, now is the season. With more people out and exploring neighborhoods, it’s a perfect time to sharpen your open house game.
Whether you’re brand new or just haven’t done many (I’ve done less than a dozen myself), this weekly schedule will help you plan and host a strong open house from start to finish.
Weekly Open House Game Plan
Monday & Tuesday: Narrow Down Your Open House
Wednesday: Prepare Your Flyer and Buyer Info Packet
Thursday: Plan Your Sign Map
Friday: Preview the Property (If Time Allows)
Saturday: Print Everything
Sunday: Host the Open House
What Buyers Ask at Open Houses
Be ready to answer questions like:
Pro Tip: Feedback Matters
After the open house, always follow up with the listing agent to provide guest feedback and any interest shown.
If you're not sure how to find office listings you can host, check your MLS or internal office tools—or ask your team leader or broker for guidance.
Bottom Line: Open houses can be a great way to build your pipeline. Even if the home doesn’t sell that day, you’re meeting future clients. Be prepared, be professional, and most of all—be present.
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