THE COST TO CLOSE

Open House Landing Pages in KW Command

Hosting an open house is one of the best ways to meet new clients, generate leads, and build your real estate business. If you're an agent with Keller Williams Realty, here’s a quick checklist of tools and steps to make your open house smooth and successful.

1. Property to Host

You need a home to hold open! Here's how:

  • Use Your Own Listing if you have one available.

  • Ask a Listing Agent at Your Office if you can host theirs. Always be sure you are licensed in the state where the property is located.

2. BrightMLS Access or your local MLS

You must have access to BrightMLS to pull property details, create sign-in sheets, and prepare any marketing material.

This is your main source for up-to-date property information.

3. Your KW Website

Your KW Command Website will be used to capture open house registrations.

Find your website link here: KW Command Websites

Tip: When setting up your open house, use the specific property link and add /openhouse at the end.

Example:

You can also direct visitors to the general open house registration page: General Open House Registration

4. SmartPlan for Follow-Up

Inside KW Command, search for my customized SmartPlan and download it.

  • After someone registers at your open house, immediately add the tag "OPEN HOUSE" to their profile.

  • You can also manually add them to the SmartPlan to automate follow-up emails and texts.

5. Referral Opportunities

If you meet a buyer or seller at your open house who needs help in a different area you don't service, don’t let the lead go to waste! Let's connect to discuss how I can assist with agent-to-agent referrals: Schedule a Referral Meeting

6. Get Your Supplies: Forever Stamps

If you are mailing handwritten thank you cards (which I highly recommend), stock up on Forever Stamps from USPS:

Order Forever Stamps

Final Tip: Always follow up with every guest. Whether they are ready now or later, your future business depends on planting those seeds today!

Open House Landing Page